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JuanAlbertoCastro visual Storyteller

Alex & Jony: Youtube Channel

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Animation

A YouTube channel designed to captivate children with original and charismatic characters.

This project was born with a clear vision: to create a children's YouTube channel whose characters and content could evolve into a marketable intellectual property.

The initial idea came from a previous project, where I transformed a story that a former client used to tell his young son into an illustrated children's book. I was responsible for the illustration and editing of the book, which is now available on Amazon:  Get it Here!

From there, the project grew, and the characters were redesigned to star in animated adventures on a YouTube channel. These same characters are also planned to expand into a merchandise line, maximizing their potential as a brand.: 

 

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Alex & Jony: The Animated Series | Season 1

Juan Alberto Castro | Contact

The Dinglz

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Brand
Graphic Design
Illustration

The Dinglz is a band formed by two brothers who started making music while living in different countries. They approached me to design their album cover and band logo, ensuring their visual identity matched their musical style.

The band, had a clear vision for their album cover. They wanted a comic book-inspired design with a retro aesthetic that aligned with their Rock and Roll sound. The final design captures the energy and nostalgia of classic rock, giving their brand a unique and recognizable identity.

The input I recived as concept for the album cover was this: "Before a show one night The Dinglz were accidentally electrocuted while soundchecking Russ & Mike were confirmed dead on the scene. Miraculously brought back to life by sonic waves of intense feedback they mysteriously gained the power to save Rock & Roll"

They are  already featured on major streaming platforms, with the album called: "Get'em"

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Album Cover

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Descarted Logo Exploration

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Descarted Logo Exploration

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Final Logo

LISTEN TO THE ALBUM!

The album is now available on major streaming platforms, including YouTube Music, Spotify, and Apple Music. Don't miss it!

 

Get'em by The Dinglz
Juan Alberto Castro | Contact

Cellphone Girl Mascot

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Animation

This corporate mascot was created with a precise goal: to embody the spirit of the sales team for a mobile company specializing in text message marketing and other forms of mobile advertising.

Unlike many character design processes, this one skipped the exploration phase—there was already a clear vision of how the mascot should look. The challenge was to develop a character that could visually represent the various advertising products offered by the company.

The result was a humanized cellphone that could transform into different digital platforms, such as a V-shaped display, a tablet, or a computer screen, symbolizing the adaptability of the company’s advertising solutions. To reinforce its identity, I integrated a text message icon directly into the design, making it instantly recognizable while allowing it to be used creatively in animations and marketing materials.

This approach ensured the mascot was not only engaging and dynamic but also functioned as a strong brand asset, effectively communicating the company’s core services.

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Juan Alberto Castro | Contact

COFFEEHOLICS

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Brand
Graphic Design
Social Media

Unlike current industry trends, the client sought a POP-inspired and relaxed concept for their coffee brand. The visual identity drew inspiration from the works of Andy Warhol and other renowned artists of his era, resulting in a bold and eye-catching aesthetic.

The goal was to maintain a hipster vibe while stepping away from the modern industrial style that typically defines contemporary coffee shops. The result was a fresh and artistic brand identity that blends the vibrancy of pop art with the warmth of a unique coffee experience.

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Promo Flyer

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Loyalty Card

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Social Media Posts

Juan Alberto Castro | Contact

Soy guanaco no llama

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Animation

This is the story of a Guanaco who is always mistaken for his popular cousin, the Llama.

I wanted to create something simple as a personal animation project, and this short animation was the result. Quick humor is key to making videos go viral on social media, so crafting a short yet funny story is a must!

Character-Studies

These are the different versións I explored to design the character. 

Character Turn Around

This is the complete character design, showcasing the mascot from every angle.

A character sheet serves as a vital reference for animation, ensuring consistency in movement and proportions. In this case, since I already had the storyboard, I knew I would primarily be using the front and side views, making a full turnaround technically unnecessary for the project.

However, I created it as an exercise—to demonstrate the character sheet process and showcase how a turnaround is developed. It adds depth to the design and serves as a useful reference for future adaptations.

Juan Alberto Castro | Contact

True Blue

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Brand
Graphic Design
Social Media

True Blue is a fashion brand founded in the United States by a Salvadoran entrepreneur, specializing in garments designed with natural indigo dye. The project required a visual identity that captured the richness of indigo blue and the organic essence of the fabrics.

The brand identity was developed with inspiration from the way indigo dye naturally creates organic patterns on textiles, blending elegance with authenticity. The goal was to position the brand in a high-end market, reflecting sophistication and exclusivity while maintaining its connection to artisanal craftsmanship and sustainability.

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Social Network Pieces

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Design for a Magazine Cover

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Vertical version for Social Networks

Juan Alberto Castro | Contact

MARCA Consulting Group

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Brand
Graphic Design
Social Media

This brand represents a group of specialized consultants focused on project development and monitoring. The visual identity was designed around the concept of continuity and guidance, which are essential elements in effective project management.

The goal was to create a distinctive and attention-grabbing brand, breaking away from the conventional image of consulting firms while maintaining a strong sense of trust, stability, and professionalism that clients seek in this industry.

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Social Media Posts Example

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Business Stationery

Juan Alberto Castro | Contact

FOREVER

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Brand
Graphic Design
Social Media

The project involved creating a visual identity for a new beauty salon that embodies timeless elegance while maintaining a modern and sophisticated feel. To achieve this, elements inspired by ancient Roman aesthetics were blended with the distinctive geometry and minimalism of contemporary fashion and fragrance brands.

The result was the "Forever" brand—an identity that conveys luxury and refinement while remaining fresh and contemporary. In addition to the essential brand elements, exclusive labels were designed for the client’s own beauty product line, further enhancing the brand's visual consistency and premium positioning.

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Wallprint Exterior

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Product Branding

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Business Card

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Promotional Flyers

Juan Alberto Castro | Contact

Luis Siguenza

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Brand
Graphic Design
Social Media

A wedding photographer sought a personal and straightforward logo that reflected his passion for the mystical and ethereal, drawing inspiration from the symbolism of birds, dreamcatchers, and other elements that embody the essence of his photography.

The brand conveys warmth and nostalgia, evoking the beauty of moments captured on film, while maintaining a clear focus on showcasing his stunning work and attracting new clients.

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Business Cards

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Luis SIguenza Flyer Full

Flyer for Events: version 1

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Facebook Post Example

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Facebook Post Example

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Flyer for Events: Version 2

Juan Alberto Castro | Contact

About Me

I love bringing stories to life through Illustrations, Designs, and Animations! What's your story?

thinking studio squared

Hey there! I’m Juan Alberto Castro, and I’ve been passionate about drawing for as long as I can remember. With nearly 20 years of experience in design, I’ve expanded my skills to include animation and video editing. 

I enjoy working on original concepts and unusual projects, using my skills to bring a creative approach to the challenge of turning new ideas into reality.

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juan alberto castro email website
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