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True Blue

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Brand
Graphic Design
Social Media

True Blue is a fashion brand founded in the United States by a Salvadoran entrepreneur, specializing in garments designed with natural indigo dye. The project required a visual identity that captured the richness of indigo blue and the organic essence of the fabrics.

The brand identity was developed with inspiration from the way indigo dye naturally creates organic patterns on textiles, blending elegance with authenticity. The goal was to position the brand in a high-end market, reflecting sophistication and exclusivity while maintaining its connection to artisanal craftsmanship and sustainability.

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Social Network Pieces

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Design for a Magazine Cover

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Vertical version for Social Networks

Juan Alberto Castro | Contact

LATEST PROJECTS

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Alex & Jony: Youtube Channel

A YouTube channel aimed at children, featuring a series of characters created specifically for the show.

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Cellphone Girl Mascot

This corporate mascot was designed with a clear purpose: to represent the sales team of a mobile company that specializes in marketing text messages as other forms of mobile advertising.

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Soy guanaco no llama

A personal project born from a spontaneous idea—the amusing tale of a guanaco in Peru, fed up with kids always mistaking him for a llama.

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True Blue

True Blue is a fashion brand founded in the United States by a Salvadoran entrepreneur, specializing in garments designed with natural indigo dye.

Read more...

About

Hey there! I’m Juan Alberto Castro, and I’ve been passionate about drawing for as long as I can remember. With nearly 20 years of experience in design, I’ve expanded my skills to include animation and video editing. But my greatest and everlasting love is drawing.

This website is my creative space, where you can explore my work, discover my content, and find the places where I share my art and products. Welcome!

 

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