This corporate mascot was created with a precise goal: to embody the spirit of the sales team for a mobile company specializing in text message marketing and other forms of mobile advertising.
Unlike many character design processes, this one skipped the exploration phase—there was already a clear vision of how the mascot should look. The challenge was to develop a character that could visually represent the various advertising products offered by the company.
The result was a humanized cellphone that could transform into different digital platforms, such as a V-shaped display, a tablet, or a computer screen, symbolizing the adaptability of the company’s advertising solutions. To reinforce its identity, I integrated a text message icon directly into the design, making it instantly recognizable while allowing it to be used creatively in animations and marketing materials.
This approach ensured the mascot was not only engaging and dynamic but also functioned as a strong brand asset, effectively communicating the company’s core services.
